The 2013 Bible: Getting a Job Using Social Media

2013 Bible social media

In today’s tough economy, job seekers need to marshal every tool available in the search for employment. Social media is rapidly growing as a way to recruit new employees as well as for potential employees to reach out to companies. But how is social media best utilized to find a new job?

1. LinkedIn – The professional site LinkedIn seems like the obvious answer to any question about social networking and employment. Too often, however, people assume it ends there. They put up profiles and then proceed to ignore the site altogether, or worse, they put up half-finished profiles. LinkedIn is far more than just a place to leave one’s resume, and it’s well worth learning the ropes there and exploring the site’s full functionality including understanding the ins and outs of connecting with people and getting recommendations. Users should also explore the many forums and interest groups for further networking opportunities.

2. Twitter and Facebook – As the two main social networking sites, Twitter and Facebook both present the biggest opportunities as well as the biggest potential pitfalls. Many companies now recruit using both, so job seekers should research the companies that interest them to see if this is the case. A look at the Twitter feed of a company such as BCL Legal, for example, a legal recruitment firm, reveals a mix of job postings and useful industry and employment-related articles.

Beyond this, job seekers should seek to position themselves effectively using both of these tools. They should avoid photos and information that reflect unprofessional behaviour. Using Twitter, they can identify, follow and interact with industry leaders as well as participating in current conversations within their fields.

3. Branding – In addition to managing one’s image on social media, the job seeker should think about creating a personal brand in the same way a company would. Job seekers can use blogs and YouTube to position themselves as experts in their particular area, writing or making videos that offer advice and information. Guest blogging on popular blogs within one’s industry can be a terrific opportunity to demonstrate expertise in front of a wider audience. Finally, job seekers should seek to raise their KLOUT scores. KLOUT is a website that monitors social networking influence. A higher KLOUT score indicates greater influence.

4. Following Trends – Job seekers can use social media to keep current with trends within their industries as well as watching for job openings and networking. Twitter can be particularly good for this although it’s also important to keep an eye on the most prominent industry blogs. If one is out of work, keeping up with one’s industry in this way can be particularly crucial.

5. Be Creative – The Internet and social media offers some excellent opportunities for the creative professional, and this need not be limited only to those in creative fields. Increasingly, job seekers and professionals are using sites like Pinterest or YouTube to create portfolios or interesting visual or video resumes. It’s a terrific way for a job seeker to stand out in an overcrowded market.

Social media offers opportunities for job seekers to sell themselves to employers in a new way. For the passionate, creative and articulate professional, social media can be an exciting way to boost one’s job search.

 

This article was submitted on behalf of BCL Legal.

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Vivek is a professional writer, blogger and editor of Author Land based in Delhi, India. He has been writing for SEO, SMO, Social Media, Search Engine, Small Business etc topics on www.authorland.net, Visit authorland.net to get tips that's really work for Search Engine, Social Media & Small Business. Connect with Vivek on Social Networks Facebook, Twitter & Google+

6 Responses to “The 2013 Bible: Getting a Job Using Social Media”

  1. Emma

    Jan 17. 2013

    Great article thanks! Loving the stock image as well :)

    Reply to this comment
  2. Ankit@Mobile Phone

    Jan 29. 2013

    I saw the title, and then I was eager to read out what’s inside. Though it was not what I expected, but still was good content.
    Ankit@Mobile Phone recently posted..LG Nexus 4 : Android Phone Features and SpecificationsMy Profile

    Reply to this comment
  3. bookmarking site

    Feb 02. 2013

    social media however something that you need to know before you start that it is not going to happen overnight. Dominating any specific niche that you might be interested in takes time.

    Reply to this comment
  4. mccullem ashley

    Feb 17. 2013

    SOcial media is the best platform to start carrier in a company or as a freelancer the only thing which it require knowledge updation and sharpen skills according to the changes

    Reply to this comment
  5. Kenya Lynem

    Jul 22. 2013

    Hello. Being creative is one of the most thoughtful things here I’ve seen. What is online marketing for 2014? The bible is cute on here! lol. What I have noticed the most is that people don’t really know what they want to do. What do you feel?
    Kenya Lynem recently posted..New Unique Content – Articles for SaleMy Profile

    Reply to this comment
  6. Interior design Egypt

    Jan 05. 2014

    I liked the photo in the article lol , i would say linkedin is the best of them all

    Thank you
    Interior design Egypt recently posted..Plan – G 0656 – EGP 424.00My Profile

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