Most people are familiar with the term “blogger”. It is essentially a person that has their own blog (web log) where they post content on a regular or infrequent basis covering one or more topics.
Many businesses and organisations have their own official blogs, where representatives may post up information on news, reviews or even how-to guides that their customers can benefit from viewing.
Should you become a blogger?
Upon reading one or more blog sites, you may have decided that you too would like to be a blogger. But is this the right choice for you
Blogging on the World Wide Web is a relatively straightforward task that anyone can do. But if you want to engage with your readers and increase the number of people that visit your blog on a regular basis, there are certain skills that you will need to possess:
A good command of the English language – or, indeed, whatever language you wish to write in. Readers tend to visit sites that appear authoritative, and if your written language skills are mediocre at best, you might wish to pay a copywriter to convey your messages across properly;
Knowledge of one or more topics – obviously if your blog just details your general daily life, you don’t need to specialise in anything. But if your blog is related to a particular niche, you need to know what you are talking about. For example, if you want to run a car-related blog but you don’t know the difference between wheels and windscreen wipers, you should probably choose something else to talk about instead;
A creative mindset – newspapers and magazines all have one thing in common: they use headlines and content to capture people’s attention. If your blog posts are long and boring, no-one will want to read them. If you know how to get people’s attention (creatively speaking), blogging is for you!
How to set up a blog
There are a few things that you need to do before you can start blogging. First of all, you will need to register a domain name that your blog can be associated to. The domain name is the URL or “website address” that you see at the top of your web browser window.
Next, you will need to arrange some website hosting for the domain. Website hosting refers to a physical server that stores your website files; all websites need hosting.
Once you have got your domain name and hosting sorted, you will need to set up some blogging software on your website. I highly recommend WordPress; it’s an easy-to-use system that is free to install, and powers more than 75 million websites and blogs around the world.
You might be a competent computer user, but if you have never set up a blog before, you should contact a web designer for help. For instance, if you live in Western Australia, go onto Google and search for companies that specialise in website design in Perth.
Finally, you will need to submit your blog’s domain name to Google so that the world can find your blog posts when they search for specific terms. Blogging platforms such as WordPress can be set up to do this automatically using a plugin such as Google XML Sitemaps.
Good luck with setting up your new blog!