Keyword Research for WordPress: Why It Matters and How to Do It?
Online success for your WordPress website or blog is only possible it’s content ranks in the top of search engines. And a site performs well in search engines only when it’s optimized. And to optimize a site, you need to do keyword research and make the content perform better and reach to readers more often.
With keyword research for WordPress, you will also be able to understand your audience and become aware of the trigger points behind their actions. More importantly, keyword research can also help you find better content ideas to create engaging content, win the attention of users and grow traffic.
Why Keyword Research?
SEO experts and content creators use keyword research as a technique to find words, phrases, and ideas that readers/users use to find content, information, products, services, etc. By using those words into website content, you can cater to more people and convert them into prospects. This technique is also used to get more search traffic.
Clearly, the fate of your WordPress site or blog depends a lot on the kind of traffic it gets. And traffic will only come to the site when you use right words and phrases into the content. The good thing, there are powerful tools you can use for keyword research and make your site perform better.
Keyword research is important for various reasons, including –
- It can become a valuable part of your content strategy to achieve great traffic results
- You will find the popular and trendy keywords that users actually look for
- It will be easy to find content ideas that will be attractive and get the right search volume
- You will be able to know what competitors are up to and then come up with a better content strategy
- It will be easy to publish articles or posts on the latest topics to get more search traffic
Clearly, keyword research is quite beneficial when it comes to boosting the traffic and performance of your WordPress blog and if done correctly it will fetch amazing results for sure.
Let’s look at four tools/ways for keyword research for WordPress –
- Google Keyword Planner
- Google Keyword Planner
It’s easily the most popular and most widely used tool for keyword research. Google Keyword Planner is a free tool yet offers lots of variations for a keyword to try and win at traffic.
First of all, you need to sign up to Google AdWords as only they can you get started with the tool. You will have to set up an account by filling information such as your target location, product info, data range, language, etc.
Using the tool, you can also get an overall view of the audience’s search within your niche. You will also get a list of relevant keywords with their search volume and competition. The keyword can be selected from the list to optimize the content accordingly.
It’s one of the best keyword research tools and considered a complete SEO suite with all the tools for research and analysis. Using this tool, you can do virtually everything, be it organic research, keyword research, competition analysis, paid ad research and so on. You will get search volume, search results and CPC info with any keyword.
With SEMRush, it’s easy to get the list of top search results for any keyword; you can also get a full report to understand everything. Apart from keyword research, it will also help you analyze the competition for any keyword. Use it to get the best keyword ideas for your content.
A powerful keyword research tool, Ahrefs can help you know how and why your competitors are ranking high and how you can compete with them in search results. It has massive data which you can use to own advantage and do keyword research easily. Just by entering a domain name, it will show you tons of data in an easy-to-understand format.
More so, it will show your total number of backlinks, organic keywords, domains and content review with the results. It will show a list of keywords for any domain name together with URL, search rank, search volume, etc. Apart from keyword research, it will also help in content analysis, rank tracking and web analysis.
AnswerThePublic is the best keyword research tool if you want data in an easy-to-understand visual format. You just need to enter a keyword and it will load keywords into a visual format. You can also get to know the questions people search and can come with relevant answers to them. You will also get a single page data or report for keyword research. Plus, data can be downloaded in a visual format and get exported to a CSV fine and used with any spreadsheet software. So, benefit from WordPress development services India and boost your blog’s traffic and search volume easily.
Author Bio: Akshay Sharma is a social media marketing enthusiast and has written many topics in the related field. He loves to write and read about the latest technology trends. He works with Mind Digital Group, which is deal with WordPress development services India