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Essential Features for Any Business Website

Small Business

Essential Features for Any Business Website

Matthew Parry July 29, 2014

Today’s commercial world is full of online potential which can only be tapped into if you have a professional-looking website. How do you go about this though? After all, a decent web portal requires more than just a URL and an attractive layout. In this guide, we will look at some of the most essential features that you’ll need to survive in the competitive online landscape. With these on your website, you’ll be well-equipped to then draw in additional customers and increase your profits as a result.

Security Certification

If your website stores personal information about your customers, it is important to have the right security protocols installed. This is especially true if you allow credit card transactions through your site, as these financial details can be accessed by a hacker without the proper safety features. To protect your customers and maintain a good reputation, obtain PCI security certification for your site. This will ensure that private data is kept away from nefarious individuals, boosting the public’s confidence in your company. It will also help you avoid unnecessary data leaks in the future.

Online Catalogues

As you’re selling something on the net, you’ll need to show the public exactly what you can offer them. If you stock a range of products, creating an interactive online catalogue is a smart idea. Not only will it show an individual exactly what they can buy but it will also give them all the information they desire. By being transparent about everything that you sell, there is a higher chance that you can then gain an extra sale when someone browses your catalogues. Make it easy for them to find what they need and instil high client satisfaction with a visually-appealing internet product selection.

User Friendly Payment Systems

You’ll also need to give your clients an easy way to pay for the products and services you offer. To do this, you’ll need an intuitive ecommerce platform that allows for multiple types of transactions. Firms like www.sitezulu.com allow you to integrate these applications seamlessly into your site. So that you make life easier for your customers, you should cater to the following popular payment methods.

  • Credit & debit cards
  • PayPal & Google Checkout
  • Other online wallets
  • Bank transfers

The more options you give the public, the more convenient it will be for them. After all, you won’t want to lose a sale simply because someone can’t physically transfer you money due to your limited options.

Social Media Connectivity

These days, almost everyone is on social media. If your website isn’t connected to the big platforms such as Facebook, Twitter and LinkedIn, you’ll miss out on a great many opportunities. Instead, give your site an exponential reach to the masses by clearly adding links to your social media pages and feeds through your website. If done well, a user will know exactly how to follow your moves in the future and take advantage of new products, promotions and sales.

A Suitable Blog

Finally, it will be necessary to keep the public informed of the latest developments in your industry. This can be done by writing a regularly-updated blog on your website. Not only will this show the search engines that your site is active, it will also encourage readers to come back time and time again. These repeat visitors will then have a chance of making a purchase in the future, thereby boosting your sales and profits.

All of these features will come together to create an effective website that takes care of your customers and your business. With a little hard work, you can compete well in the online world.

Author: Gladys R. Lapierre is writing for SiteZulu, a provider of a website builder that is relatively easy to use. They are one of the best tools you can use online.

Matthew Parry

Matthew is not only a blogger but also a professional writer and editor. Matthew has been writing about topics related to technology and business on a number of ranking websites. I'm also interested in writing about fashion, finance, and other subjects too.

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