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Dos and Don’ts of Designing Posters for Special Promotions

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Dos and Don’ts of Designing Posters for Special Promotions

Matthew Parry September 2, 2014

Posters are hardly limited to the adornment of teenagers’ bedroom walls and have long been an effective promotional tool, one with great potential when eye-catchingly designed.

Posters offer great promotional potential because of their ability to attract onlookers from afar, their ability to convey a message with words, images or both, their cost-effective nature and their versatility. However, although posters offer great promotional potential, they need to be designed and printed correctly.

Poster Layouts

Don’t limit yourself to these traditional poster layouts – they’re far from the only options you have; and in fact, there’s a lot to be said for doing away with traditional poster layouts altogether and trying something new.

Column/row layout – This is the information heavy poster layout. Posters that contain a lot of worded information are recommended for display indoors and/or in locations where passers-by have ample time to complete reading the message.

Framed layout – This layout draws attention to the centrepiece of the poster and is commonly used for a variety of promotional purposes.

Streamer layout – This usually entails a central stream of information from top to bottom with images in the background if they’re used at all. This is a prominent choice for information heavy posters.

Wanted layout – The classic poster layout with a heading at the top, a commanding image in the centre, followed by further information underneath the image. This is an effective layout, one that generally works best with a minimal amount of worded information.

When selecting a poster layout for your business’s promotional efforts there’s a lot to take into account, including the reason for the promotional poster, for instance to further your branding efforts of advertise your latest promotion, where it will be displayed and the audience you’re trying to reach out to.

Dos and Don’ts

Although there are so many factors and variables to take into account and every business has a different image to show the world, there are still many dos and don’ts to understand when designing and printing posters, including those listed below.

Do use vibrant colours that stand out – There will be times when subtle colour schemes and shades will work better, though for the most part, to make posters clearly noticeable and attract attention, vibrant colours that stand out are the best choice.

Don’t make the message too small to read – With the exception of posters displayed in your place of business or in places like lifts where people have time to read the message, you should keep the font large enough so that people can read the message as they walk by without stopping.

Do use quality materials – Quality materials are a must when printing posters and with the price of corflute signs, poster printing and printing in Adelaide being so inherently affordable, there’s no excuse for using materials of a poor quality.

Don’t too many fonts on the one poster – As a general rule you can use different sized fonts but not more than one or two fonts on a poster. The more fonts you use the messier it will look and could also make the message difficult to read.

Do use original images – Many images are copyright protected and using copyrighted images could see your business in a whole lot of strife. Original images are always better and indeed originality is something that you should strive for when designing posters to further awareness of your brand and draw attention to your latest promotions.

Don’t print your own posters unless you have the right equipment – If you don’t have access to proper poster printing equipment, as most businesses don’t, you should refrain from printing your own materials; besides, printing services are remarkably affordable.

Do think about where the posters will be displayed – Different display environments call for different poster layouts and designs, not to mention different fonts and font sizes.

Don’t leave your posters unprotected – It doesn’t cost much to laminate posters or house them in a case to protect them and make them last longer. Shabby posters don’t do much for positive brand awareness.

Posters are an excellent marketing medium, one that’s been used for years with great success as a means of drawing attention to promotions and furthering brand awareness.

Matthew Parry

Matthew is not only a blogger but also a professional writer and editor. Matthew has been writing about topics related to technology and business on a number of ranking websites. I'm also interested in writing about fashion, finance, and other subjects too.

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