Do you remember back in the 1960’s and 70’s when new bands were getting signed to record labels shortly after their first gig and becoming world famous within weeks? Neither do I, but that’s kind of what’s going on with businesses and the internet at the moment. So long as you have an awesome original idea and the motivation to see it through, the chances of you reaching your full potential are far higher than you might imagine. In fact, there has never been a better time to get involved.
Even so, there’s a lot to think about when it comes to getting your name out there and achieving the highest traffic levels possible. Sure, you can pay an expert to give you a hand with this, but it’s still wise to understand the basics yourself. Indeed, I recently commissioned some SEO in Belfast from House of Search, but I still made a few adjustments myself upon returning to the office. Not because they weren’t capable you see, just because my own perspective changed somewhat.
Considering all this, here are 5 essential SEO tips to get you started this year…
1. Opt For Less Competitive Keywords With High Search Volume
If you’re running a new business on a tight budget, there’s no point aiming to rank for a competitive keyword, as your finds simply won’t stretch far enough. However, if you can locate a less competitive keyword with high search volume, this could be the best means of achieving your goals.
2. Choose Some Key-Phrases
We’re reaching the point now where ranking for specific keywords is becoming troublesome, so if you really can’t achieve the desired results via this method, move onto key-phrases straight away. Most people type some kind of phrase into search engines anyway, so this should prove lucrative.
3. Create Interesting And Useful Content
Nobody wants to read long and boring articles about completely irrelevant subject matter, so make sure everything you publish on your site is targeted at your potential customers and clients. Also, this will give you a good opportunity to work on keyword and keyphrase optimisation within your content – something that will benefit you in the long run.
4. Never Duplicate Anything
Google and the other main search engines are terribly good at picking up on sites that copy content, and while you might think this would make your web-presence appear more rounded, in truth, it’s likely to negatively affect how these providers rank your site. So, make sure everything is 100% original.
5. Build Links
Contrary to what the press might be saying at the moment, quality link building is still an important part of SEO success, and so you’ll need to find a suitable creative content marketing firm to help you get your name out there. So long as the backlinks are posted within well-written and informative articles on good ranking blogs, this should help to improve your ranking within only a couple of weeks.
After reading through those five basic tips, you should be in a better position to make the right moves as we head towards the summer of 2014. I wish you the best of luck with your SEO efforts, and I’m 100% confident you’ll succeed if you do enough research now.
See you next time!